Source: Forbes – Last week, I published the top 50 global employer brands according to business school students and provided insight from Mats Röjdmark, CEO of Universum, the global employer branding firm who collected the data. This week, I am sharing the most attractive employers from the perspective of engineering and IT students. These lists essentially help provide insight on which companies are winning the war for different types of talent.
What is different between the two lists? As expected, engineering and IT students tend to value more engineering-centric industries such as tech (e.g. IBM jumped from #24 among business school students to #7 among engineering/IT students), manufacturing (e.g., Samsung jumped from #43 among business school students to #9 among engineering/IT students), and auto (e.g., BMW jumped from #16 to #4). Which companies dropped in ranking? Finance firms tended to drop (e.g., Goldman Sachs dropped from #6 among business school students to #24 among engineering/IT students), beauty firms (e.g., L’Oreal Group dropped from #10 to #17), consulting firms (e.g., McKinsey & Company dropped from #11 to #19), and some consumer packaged goods firms (e.g., Pepsico dropped from #32 to #41).
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